What AI search changes about B2B inbound
Buyers increasingly ask a model before they ask a search engine. Here is what that changes about how B2B technology companies earn inbound, and what stays exactly the same.
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Notes on AI search, GEO and B2B inbound. We only write about things we can verify.
Notes on AI search, GEO and B2B inbound
GEO vs SEO: what actually differs
Generative engine optimisation and search engine optimisation share most of their foundations. The differences are narrower than the discourse suggests, but they matter.
The ten questions we start with
Every 90-day engine begins with ten buyer questions. Here is how we pick them, and why starting narrow beats trying to cover a whole category at once.
What we can and cannot verify about AI search
A lot of GEO advice is inference dressed up as measurement. Here is what we can actually observe, what we infer, and where we think the honest limits are.
Building a brand brain models can read
If a model is going to repeat your positioning, it has to be able to find it, parse it, and trust it. That is a content architecture problem before it is a writing problem.
Reporting on leads, not rankings
Rankings are a proxy that has quietly stopped correlating with pipeline. What we report instead, and how it connects to your CRM.
90 days
Own the answer before your competitors do.
AI search optimisation for B2B that drives revenue. From NZD $6k/mo.