90-day organic inbound engine

AI search optimisation for B2B that drives revenue.

We don't run an audit tool and tell you what to fix. We get in and fix it: technical, content and reporting, for B2B technology and SaaS teams only.

Book a callSee the 90-day engine

We’ve helped businesses like these get ready for what comes after search

51%
of B2B software buyers now start research in an AI chatbot more often than Google
G2 · 2026(up from 29%)
71%
rely on AI chatbots at some point during their software research
G2 · 2026
61%
of the B2B buying journey is done before a vendor is ever contacted
Forrester · 2025
12.1%
of conversions come from AI search, off just 0.5% of traffic. Tiny channel, outsized intent
Ahrefs · across their traffic

Your buyers have moved their decision-making into AI search.

Google used to be the starting point. Now ChatGPT, Claude and Gemini are, and they carry the buyer all the way to a decision, without touching your website or talking to your reps.

Show up well and you inherit high-intent buyers. Don’t, and you lose them before you ever knew they were looking.

We see these things happen too often

Your team is small and it’s hard to invest in consistent GEO and SEO

You have a million other things to do and fires to put out. It’s only natural that organic inbound gets pushed down the list.

You try using an SEO agency, which works temporarily

But they’re not technical and they stick you with a junior after a few months. They push the website work back to you, they push the content creation back to you. You have the same amount of work but you’re paying an external.

Your competitors start winning at AI search and they change the narrative on you

The landscape is evolving quickly, and when you start to win AI search the models start to repeat what you say. If they’re listening to your competitors then they control the narrative and they own the buyer.

We’re not another classic SEO agency

We get our hands dirty

We don’t run an audit tool and tell you you need to fix things. We get in and fix them for you.

We understand how AI search actually works

A lot of SEO is based on shared lore of witnessing algorithm changes and vibes. We build systems that track how AI actually works. We don’t talk about things we can’t verify.

We’re B2B technology / SaaS only

We don’t work with just anyone that comes along. We understand your ICP. We know what converts in your vertical. We come from that world and it’s all we think about.

We want what you want: leads

We’re not stuck in traditional SEO mindset and goals. We want demos booked and contracts signed for your SaaS.

Our 90 day organic inbound engine

Four workstreams, running together on a ninety-day clock. You own every automation we set up.

01

Commercial research

  • Deep dive on your ICP and goals
  • Research on the questions your buyers are asking in AI search taking signals from various up-stream data sources
  • Build out your brand brain so we can create high quality content that matches your positioning and features
02

Hands-on technical

  • We fix any technical issues with your site from a GEO and SEO perspective
  • Set you up with automations for reporting and content creation that live in your Slack and that you own
03

Laser targeting

  • Start with 10 questions that will drive high value buyers to your business
  • Our tooling researches how AI surfaces answers for those questions and shows us what we need to do
04

Consistent content

  • We help you create a steady stream of high quality content that resonates with your buyer and shows up in AI search
  • Quick AI voice interviews with you and your team ensure subject matter expertise research doesn’t cost you time
  • Brand profile and tone of voice keeps the content on brand
  • A balance of content updates and new content ensures we’re not pumping out slop

Plans from NZD $6k/mo.

Two ways in: a Growth programme that gets the engine running, or the Growth Loop that mines your own data, CRM and support conversations for the questions buyers actually ask. You see exactly what you’re paying for before you commit.

B2B technology and SaaS only
We implement the fixes, not just audit
Automations live in your Slack and you own them
Updates and new content, balanced. No slop
See full pricingBook a call

You book directly with Toby, and you work with Toby.

Toby Cox, founder of After Search
Toby CoxFounder, After Search

No SDR, no discovery gatekeeper, no handover to a junior three months in. The call you book is thirty minutes with me, and I’m the person who does the work afterwards.

We’ll talk about your ICP, your pipeline, and what organic inbound actually has to do for you. If we’re not the right fit, I’ll tell you on the call.

Book a call with Toby

Before you book

Is this just SEO with a new name?

Answer to come. Send through the copy and we’ll drop it in.

What actually happens in the first 90 days?

Answer to come. Send through the copy and we’ll drop it in.

How much of my team's time does this take?

Answer to come. Send through the copy and we’ll drop it in.

Do we own the automations and the content?

Answer to come. Send through the copy and we’ll drop it in.

Do you work with companies outside B2B technology and SaaS?

Answer to come. Send through the copy and we’ll drop it in.

What happens after the first 90 days?

Answer to come. Send through the copy and we’ll drop it in.

How do you report on leads, not rankings?

Answer to come. Send through the copy and we’ll drop it in.

06 · Book a call

Tell us where you’re at

We reply within a working day.

The domain the models should be answering about.

90 days

Own the answer before your competitors do.

AI search optimisation for B2B that drives revenue. From NZD $6k/mo.

Book a call