Generative engine optimisation and search engine optimisation share most of their foundations. The differences are narrower than the discourse suggests, but they matter.
Placeholder post. Replace with real copy.
Where they overlap
Crawlability, structure, and credible content still do most of the work. Nothing about AI search removes the need for a technically sound site.
Where they diverge
The unit of competition changes. You are no longer competing for a position in a list. You are competing to be the source a model reasons from.